Local Services Ads for Houston trades
Pay for leads, not clicks, and sit above every other ad on the page.
LSA or regular Google Ads?
| Point | Local Services Ads | Google Ads |
|---|---|---|
| You pay for | A lead: a call or a message | A click |
| Placement | Above all other ads, badge included | Below LSA, above the organic results |
| What you control | Budget, hours, job types and area | Keywords, ads, landing pages and bids |
| Best for | Urgent, high-trust jobs | Planned work and wider services |
Plenty of Houston trades run both. LSA catches the urgent caller; search ads cover the jobs LSA doesn't list.
How pay-per-lead advertising fits different trades
Paying per lead is a great deal for some trades and a poor one for others. A few examples from around Houston.
HVAC companies
In peak summer, a failed air conditioner is a same-day emergency, and LSA puts your badge and review count right where the sweating homeowner looks first. A replacement system runs about $6,900 installed, judged by our regional estimate; three or four booked installs go a long way.
Plumbers
A burst pipe or a backed-up drain gets one search and one call. Plumbing tickets are smaller, about $1,000 on a typical call, by our regional estimate, which makes paying per lead safer than paying per click. Set your hours honestly: leads that ring while nobody answers still cost money.
Roofers
Roofing leads jump after big storms in hurricane season. With roofs worth about $9,900 apiece by our regional estimate, we dispute junk leads hard and keep the service area to where your crews can reach quickly, say Baytown and Pasadena if you work the east side.
Law firms
Lawyers have their own version of the program with a different badge. People looking for an attorney near Downtown weigh reviews and response time, so we keep practice areas, hours and languages current and the leads closer to the cases you want.
What we take care of
- Confirming your trade and service area qualify
- Walking you through the license, insurance and background checks
- Your listing: services, photos, hours and service area
- Weekly budget and bidding adjustments
- Disputing leads that are spam, out of area or the wrong service
- Reporting cost per booked job next to your other ads
What it costs
Local Services Ads management is included in PPC Management at $2,000 per month + your ad spend. You pay Google directly for each lead, on your own card, and the listing stays yours.
LSA questions
How long does approval take?
It depends on Google's checks and how quickly your paperwork comes back. Expect weeks rather than days.
Can I choose which leads I pay for?
You choose job types and areas. Leads outside them, or plain spam, can be disputed, and we do that every week.
Does your trade qualify in Houston?
Send us your trade and service area and we'll find out.
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