Facebook advertising in Houston
Search ads wait for demand. Facebook ads create it, with the right offer in front of the right part of town.
Where Facebook earns its place
Nobody searches for a new patio until somebody shows them one. Facebook and Instagram let you put that picture on the phones of homeowners in Katy, Pearland or River Oaks weeks before they think to type anything into Google.
It works best with a real offer, a strong photo or video, and a short form. It works worst as a general brand ad with no reason to act.
What we build
- Audiences by area, homeowner signals and interests
- Ads made from your own job photos and short videos
- An offer worth stopping the scroll for, tested against a second one
- Lead forms that ask what your office would ask on the phone
- Retargeting site visitors who left without calling
- Leads routed straight to your phone or CRM
Social ads across different Houston businesses
Paid social is a different game from search. Here is how it plays out for a few business types.
Outdoor living and hardscaping
Outdoor kitchens and covered patios photograph well and sell on looks. At about $11,800 per outdoor kitchen or patio, by our regional estimate, two or three good leads can justify the spend. We push hardest in autumn and early spring, when the heat breaks and people start planning time outside.
Landscapers
Landscaping jobs are smaller, about $3,000 per job here by our regional estimate. Volume and repeat work carry it: maintenance plans and seasonal cleanups shown to homeowners within a tight radius of the routes you already drive.
Concrete contractors
Driveways and patios run about $4,400 per slab, by our regional estimate. Short before-and-after clips of cracked slabs replaced hold attention, and a lead form that asks for a photo of the problem saves a wasted site visit. After a hurricane season storm, cleanup and repair offers get noticed.
Restaurants, gyms and salons
Here the goal is visits, not quotes. Ads reach people who live or work nearby, from Midtown to the Energy Corridor, with a reason to come in this week rather than someday.
How pricing works
Each Facebook campaign gets quoted after the audit, because the right setup depends on your offer, your area and how much creative you already have. You pay Meta for the ad spend yourself, by card.
From brief to live campaign
- 1
Brief
Your offer, your best areas and the jobs you want more of.
- 2
Creative
Ads built from your photos and clips, in two or three versions.
- 3
Launch
Small budgets per audience so the winners show themselves.
- 4
Trim
Pause what costs too much per lead and scale what books.
- 5
Report
Leads, booked jobs and cost per customer, every month.
Works alongside
Got an offer Houston should see?
Describe it and we'll sketch who should see it and what it might cost.
Get a Free Ad Audit Ask us anything
Free, and no strings attached. We will be in touch.