Aiming your ads at Baytown
Baytown is close enough to blur into everything east of Houston. Precise targeting keeps your budget on the people you can serve.
The ground you are aiming at
Home to the ExxonMobil Baytown Complex, founded in 1919 and described as one of the world's largest industrial complexes; the city itself was formed in 1948 by consolidating Goose Creek, Pelly and East Baytown. Today it is a city of 86,004 about 25 miles east of downtown, with the part east of Cedar Bayou reaching into Chambers County.
That shape matters. Draw a careless circle around Baytown and you pick up water, plant land and towns across the bay you don't serve.
Targeting options, and when each fits
| Setting | What it does | Use it in Baytown when |
|---|---|---|
| City targeting | Shows ads to people Google places in Baytown | You serve the whole city and nothing past it |
| ZIP codes | Targets a list of postal areas | You want some Baytown neighborhoods and not others, or want the Chambers County side too |
| Radius | A circle around a point, set in miles | You run a storefront and walk-ins matter more than house calls |
| Presence only | Shows ads only to people physically there or who go there often | Almost always, for local service work. The default also reaches people merely interested in Baytown |
| Bid adjustments | Raises or lowers bids by location | One part of town books better and you bid manually. With automated bidding, split it into its own campaign |
| Meta locations | City or ZIP targeting on Facebook and Instagram | You want Baytown homeowners before they ever search |
Local Services Ads use their own service-area list by city or ZIP, set in the LSA dashboard.
Check what actually triggered your ads
Targeting is a starting guess. The location report in Google Ads shows where clicks really came from. If spend is leaking to La Porte or across the water, exclude it. If one Baytown ZIP books customers at half the cost of the rest, move budget there.
We review that report as part of PPC Management at $2,000 per month + your ad spend. Your ad spend goes straight to Google.
Baytown targeting questions
Can I target only the ZIP codes near the refinery?
Yes. ZIP targeting is the cleanest way to pick parts of Baytown and leave others out.
Why am I getting clicks from outside Baytown?
Usually the default presence-or-interest setting. Switching to presence only fixes most of it.
Ads leaking outside Baytown?
Send us your account and we will show where the spend really goes.
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