Google Ads in Houston
The fastest way onto page one. Also the fastest way to burn money, if nobody is watching the numbers.
Don't buy all of Houston
A campaign aimed at the whole metro spends in places you would never drive to. We draw the map around your real service area, from the Inner Loop to Pasadena or Katy, and split it by part of town so you can see which zip codes book and which only click.
The number we report is cost per booked customer. Clicks are a means, never the goal.
Paid search, trade by trade
Search ads work when the campaign follows how a trade's customers really search. Four examples from Houston.
Plumbers
Plumbing is emergency work and every click is urgent. Tickets average about $1,000 each by our regional estimate. Ads run call-first on mobile, and junk terms like plumbing school get cut fast. After a deep freeze or heavy rain, budgets go up for a few days, then come back down.
Roofers
When a storm rolls in during hurricane season, roofing clicks get pricey overnight. A replacement is worth about $9,900 to the roofer by our regional estimate; even a pricey click can pay. We keep a storm campaign paused and ready, with insurance claim landing pages, and switch it on when the weather turns.
Solar installers
Solar is planned, researched and expensive, about $24,700 a system, by our regional estimate. Few buyers act on the first click. We bid on cost and comparison searches, send them to a page that answers the money questions, and follow up with remarketing.
Hardscapers and outdoor living builders
Patios, outdoor kitchens and drainage work run about $11,800 per build by our regional estimate. Owners plan them for the cooler months, so campaigns run lighter through the worst of summer and heavier once fall arrives, focused on the areas you want more of, for example River Oaks or Sugar Land.
Your first month
- 1
Audit
We review your account, if you have one, and price out live clicks for your services in Houston.
- 2
Build
Campaigns split by service and area, with call tracking and conversion tracking on every form.
- 3
Launch
A modest budget, tight keywords and daily search-term checks through the first fortnight.
- 4
Adjust
Cut what doesn't book, move budget to what does, and report cost per booked customer.
Pricing
| What | Cost | Detail |
|---|---|---|
| Management | $2,000 per month + your ad spend | PPC Management, a flat fee |
| Your ad budget | Set together after the audit | Ad spend paid straight to Google |
First calls usually inside two weeks. Minimum term 90 days.
Paid search questions
How much should I spend on ads?
Enough to buy a few dozen clicks a week in your best area. The audit sets a starting figure from live click prices for your trade.
Is the account mine?
Yes. It sits under your name and your card. We manage it; you keep everything if we part ways.
What does a click cost for your trade?
The audit pulls live bid prices for your services across Houston.
Get a Free Ad Audit Ask us anything
Free, and no strings attached. We will be in touch.